PRESSTop Ten Children's Hospital Recommends BABYBJÖRN® Baby Carrier to Improve Infant-Parent BondingChairman of pediatrics at Rainbow Babies & Children's Hospital says the BABYBJÖRN Baby Carrier design helps baby feel "at one" with parent
February 9, 2007— Danderyd, SwedenRainbow Babies & Children's Hospital, ranked among the top ten pediatric hospitals in America by both Child Magazine and U.S. News & World Report, announced today that it has recommended the use of all BABYBJÖRN Baby Carriers to enhance the infant-parent bond. More than 25 years ago, Rainbow Babies & Children's Hospital (Rainbow) published landmark research on infant-parent bonding. The research highlighted the importance of both mothers and fathers frequently carrying their infants and engaging in physical contact, particularly in the first six months of life. Today, Rainbow's research on infant-parent bonding is well established throughout the world. And according to Rainbow, the front-wearing design of BABYBJÖRN Baby Carriers improves that critical infant-parent bond and helps baby adapt to life outside the womb. BABYBJÖRN Baby Carriers feature an intimate, secure fit and allow mom or dad to carry baby close to their bodies. Baby can face mom or dad during his early months of life, providing him with "eye-to-eye" contact and bodily warmth. Avroy Fanaroff, M.D., physician-in-chief and chairman of pediatrics at Rainbow, led the hospital's decision to recommend BABYBJÖRN Baby Carriers to parents. Dr. Fanaroff has written 25 books on neonatology and has been included in multiple editions of Woodward and White's The Best Doctors in America. Before recommending the front-wearing carriers, Dr. Fanaroff spent time at BABYBJÖRN's Swedish headquarters with product designers, physicians and Bjšrn Jakobson, founder and chief executive officer of BABYBJÖRN. "When we started BABYBJÖRN more than 45 years ago, we had baby's health, comfort, safety and development front of mind," Jakobson said. "One of our central goals was to design a carrier that would enhance the bond between a parent and a child. So it is especially thrilling for one of the world's leading experts on parent-infant bonding to embrace wholeheartedly our front-wearing design." With a focus on infant safety, every BABYBJÖRN Baby Carrier is also made form material that is Class-1 Oeko-Tex certified, which ensures it is absolutely free from any substances that can harm baby. Oeko-Tex is one of the most influential safety certification systems in the world. It is an essential indicator for health and safety conscious consumers in Europe, and is becoming increasingly important to shoppers in the United States. "Carrying the baby close can ease stress for both parent and child, and a parent's natural movements can calm a fussy baby," Fanaroff said. "Rainbow believes BABYBJÖRN Baby Carriers help with infant-parent bonding, position the baby comfortably and provide the proper support for the baby's spine and hips."
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Rainbow Babies & Children's Hospital was founded more than 110 years ago with the desire to help children from Cleveland's neighborhoods grow strong and healthy. Since then it has grown into the region's premier medical facility dedicated to the care of children and their families. As a leading academic medical center, Rainbow Babies & Children's Hospital offers cutting-edge therapies to area children long before they are available nationwide. U.S. News and World Report's list of best pediatric hospitals in 2006 ranked Rainbow Babies & Children's Hospital #4 in the nation.